How Can Brands Make It Big On TikTok Shop? | Ft. John Ghiorso
Description
Is TikTok Shop the next major force in e-commerce? In this episode of the Digital Shelf Insider Podcast, John Ghiorso, Co-Founder and CEO of VantaFive, breaks down how TikTok Shop is transforming from a Gen Z trend into a serious retail channel.
John shares why US social commerce finally has a shot at scale, what makes TikTok Shop different from other platforms, and how brands, both legacy and challenger, can build real success without chasing virality. He also explains why creators (not influencers) are the key to sustainable growth, and why a one-size-fits-all strategy just won’t work.
Whether you're launching your first TikTok Shop or trying to make sense of the hype, this episode is full of sharp insights and practical advice. Tune in to learn what it really takes to win on TikTok Shop in 2025.
United States
